The Client

Ericsson is a global leader in mobile networks, building the future of communication technology. As the industry moves toward advanced 5G networks, Ericsson helps mobile operators upgrade from simple data providers to high-tech business platforms. To show these new capabilities to business leaders and tech experts, Ericsson needed a standout demonstration for their booth at the Mobile World Congress event in Barcelona.

The Challenge

Explaining how a modern mobile network functions behind the scenes is highly technical. It is also tough to explain how companies can make money from these features. Traditional presentations, manuals, and simple charts fail to capture how a network automatically adjusts in real time. Ericsson needed an exciting way to grab attention on a busy event floor, host large groups at the same time, and make their tech easy for everyone to understand.

The Solution

A multiplayer Augmented Reality experience built for the Magic Leap 2 headsets. By mixing a physical setup with digital graphics, we changed complex network ideas into a shared 3D city experience. The setup features a custom physical table equipped with tracking markers to anchor the digital graphics perfectly in place. Built as a synchronized group experience, the system allows one main presenter to control the story using a menu, while up to nine guests watch the exact same digital story unfold live.