Starwars – AR Loyalty Campaign
The Client & Question
The client provides winning loyalty campaigns by connecting high-frequency retailers, partners, and shoppers. For a Star Wars loyalty campaign, they collaborated with VR Owl to co-create the WebAR aspect and bring the campaign to life.
The Solution
A Star Was themed card deck which features numerous AR effects and puzzles which can be collected by shopping at the retailer. The concept was developed by the client and Disney provided us with the assets of this legendary franchise.
Our role was optimizing the 3D models as well as the technical integration of the WebAR designs and puzzles. We also helped with integrating the interactive card viewer on the website. We also added puzzles to the website such as ‘memory’ to enhance the experience.
Content
We helped optimize the 3D models for use in the augmented reality experiences. Each character was carefully checked and reduced in size for a smooth experience while maintaining the high quality standard Disney is known for.
3D models
We helped optimize the 3D models for use in the augmented reality experiences. Each character was carefully checked and reduced in size for a smooth experience while maintaining the high quality standard Disney is known for.
The 63 collectable cards
Each time customers make a purchas they are rewarded with a set of cards, which can be collected in a unique Star Wars album. In total there are 63 cards which feature well known Star Wars characters such Rey, Boba Fett and C-3PO. These cards can be used as playing cards and 31 of them include a unique WebAR experience
Holo and sound effects
A number of cards have a WebAR experience in which the character can be seen with a 3D effect, adding depth to the image. Alongside that, there are cards with sound effects of the characters.
Card Puzzle
One of the cards contains a unique 3D puzzle which the user can solve by sliding the different pieces to the right position.
The Cover Puzzle
The album cover itself features a unique perspective puzzle where the viewer needs the position himself, or the album in precisely the right manner to solve it.
