The Future of VR is Here

The Metaverse, which is a cluster of emerging technologies such as NFT, 5G, AI, Spatial Computing, VR & AR allows brands to buy a piece of virtual land and create personal web experiences for their consumers. In this article, we will explore what are top brands like Nike and Adidas doing in the metaverse. ADIDAS […]

Digital transformation has brought in a paradigm shift in the way car manufacturers do auto marketing and persuade potential customers into buying the car. With digital tools such as Augmented Reality, automakers are keeping their customers engaged and helping them in their car buying process. We’ve already took a look at what car companies are […]

Augmented Reality technology has been the go-to marketing tool for various brands. AR for brands not only engages the audience in a new and exciting way but also helps in enhancing brand awareness. In this article, we are going to mention 10 brands that are leveraging the power of augmented reality.  Red Bull Red Bull, […]

Augmented reality (AR) is a technology that overlays virtual imagery onto a physical world scene. It allows users to see the real world with virtual objects superimposed upon or placed completely in the real world. It employs a variety of technical tools, such as 3D modeling, real-time tracking and registration, intelligent interaction, sensing, and more. […]

VR is being touted as a means to enhance training, product design and development, virtual showrooms and consumer research in the automotive industry.  According to a report, VR use in the automotive industry will amount to 14 billion by 2027. In addition, use of VR for training will increase in comparison to the other segments […]

Siemens, a developer of industrial products, has announced a partnership with Nvidia, a top manufacturer of graphics processing units (GPUs), to facilitate the creation of an industrial Metaverse using Siemens’ Xcelerator and Nvidia’s Omniverse platforms. Merging Xcelerator with Omniverse to create Industrial Metaverse Following companies such as the Chinese Tencent Nvidia & Siemens aim to […]