{"id":679,"date":"2025-07-08T12:47:57","date_gmt":"2025-07-08T12:47:57","guid":{"rendered":"https:\/\/vrowl.io\/de\/?post_type=projects&#038;p=679"},"modified":"2025-12-24T11:17:44","modified_gmt":"2025-12-24T11:17:44","slug":"rituals","status":"publish","type":"projects","link":"https:\/\/vrowl.io\/de\/portfolio\/rituals\/","title":{"rendered":"Rituals \u2013 Multisensory VR Experience"},"content":{"rendered":"\n<article class=\"page-inner\" >\n\t<div class=\"container\">\n\t\t<div class=\"page-inner__main\">\n\n\t\t\t<div class=\"page-inner__hero\">\n\t\t\t\t<!-- could use only tag img -->\n\t\t\t\t<picture>\n\t\t\t\t\t<source media='(max-width:767.98px)' srcset='https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/Rituals-001.jpg'>\n\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"614\" src=\"https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/Rituals-001.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/Rituals-001.jpg 1600w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/Rituals-001-300x115.jpg 300w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/Rituals-001-1024x393.jpg 1024w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/Rituals-001-768x295.jpg 768w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/Rituals-001-1536x589.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" \/>\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"page-inner__hero-main\">\n\t\t\t\t\t<h1>Rituals \u2013 Multisensory VR Experience<\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"page-inner__info\">\n\t\t\t\t\t\t\t\t\t <div class=\"badge\">\r\n            <div class=\"icon\">\r\n            <img decoding=\"async\" width=\"20\" height=\"13\" src=\"https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/logo.svg\" class=\"attachment-full size-full\" alt=\"logo VR Owl blauw\" loading=\"lazy\" \/>        <\/div>\r\n                <div class=\"text\">Projekt<\/div>\r\n    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Wie Rituals 360\u00b0-Video einsetzte, um Kunden ein einzigartiges Hammam-Erlebnis zu bieten<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"page-inner__cats\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vrowl.io\/de\/virtual-reality-training\/\" class=\"page-inner__cat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"page-inner__cat-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/vrowl.io\/de\/wp-content\/themes\/vrowl\/assets\/img\/icons\/users.svg\" alt=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"page-inner__cat-text\">\n\t\t\t\t\t\t\t\t\tVR-Schulung\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"page-inner__content\">\n\t\t\t\t<p><!-- wp:paragraph --><strong>Der Kunde &amp; die Fragestellung<\/strong><br \/>\nRituals ist eine der bekanntesten Beauty-Marken mit Ursprung in den Niederlanden. Das Unternehmen betreibt derzeit 870 Filialen weltweit und ist bekannt f\u00fcr innovative Sch\u00f6nheitskonzepte. Rituals wollte Virtual Reality bei einer In-Store-Aktion einsetzen, um Kunden auf einzigartige Weise mit der Produktlinie \u201eHammam\u201c bekannt zu machen.<!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-778 size-full\" src=\"https:\/\/vrowl.io\/wp-content\/uploads\/2025\/03\/Rituals-VR-360-video-bts.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Die L\u00f6sung<br \/>\n<\/strong>Unser Team reiste nach Marokko, um mit Rituals-Models ein 360\u00b0-Erlebnis in einem authentischen Hammam aufzunehmen. Das Video wurde in eine Anwendung f\u00fcr die Gear VR integriert und an Hunderte Rituals-Filialen weltweit versendet. In den Gesch\u00e4ften konnten Besucher das Headset aufsetzen, sich im Hammam umsehen, w\u00e4hrend das Personal einen Duft verspr\u00fchte.<\/p>\n<p>Anschlie\u00dfend signalisierte ein Lichtimpuls den Beginn einer Massage, und das Video wurde synchron zur physischen Massage abgespielt ein einzigartiges Erlebnis, bei dem alle Sinne angesprochen wurden.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n\n<section class=\"info-content\" >\n    <div class=\"container\">\n        <div class=\"info-content__inner\">\n                                                                     <div class=\"info-content__content\">\n                    <h2>ROI und Ergebnisse<\/h2>\n<p>Das Erlebnis war in Flagship-Stores weltweit verf\u00fcgbar von London bis New York. Tausende Menschen erlebten diese Pr\u00e4sentation, die \u00fcber soziale Medien und andere Kan\u00e4le viel positives Feedback erhielt. Zahlreiche internationale Beauty-Blogs berichteten \u00fcber dieses erste VR-Erlebnis einer Beauty-Marke im Einzelhandel.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Hammam 360 video - The Ritual of Hammam\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JBD9koKb-yE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"projects\" >\n    <div class=\"container\">\n      <div class=\"projects__inner\">\n        <div class=\"title-section\">\n          <div class=\"title-block\">\n                            <div class=\"badge mobile-\">\n                                            <div class=\"icon\">\n                            <img decoding=\"async\" width=\"20\" height=\"13\" src=\"https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/logo.svg\" class=\"attachment-full size-full\" alt=\"logo VR Owl blauw\" loading=\"lazy\" \/>                        <\/div>\n                                                                <div class=\"text\">Portfolio entdecken<\/div>\n                                    <\/div>\n                                        <h2 class=\"title--h2\">Projekt: Weiterlesen<\/h2>\n                      <\/div>\n        <\/div>\n                    <div class=\"projects-wraper swiper-container swiper slider-default\">\n                <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                    <a href=\"https:\/\/vrowl.io\/de\/star-wars-in-vr\/\" class=\"card-cat\">\n                                                <div class=\"card-cat__bg\">\n                            <img decoding=\"async\" width=\"2037\" height=\"2560\" src=\"https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/C231080-scaled-1.webp\" class=\"project-img\" alt=\"\" srcset=\"https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/C231080-scaled-1.webp 2037w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/C231080-scaled-1-239x300.webp 239w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/C231080-scaled-1-815x1024.webp 815w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/C231080-scaled-1-768x965.webp 768w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/C231080-scaled-1-1222x1536.webp 1222w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/C231080-scaled-1-1630x2048.webp 1630w\" sizes=\"auto, (max-width: 2037px) 100vw, 2037px\" loading=\"lazy\" \/>                        <\/div>\n                        <div class=\"card-cat__main\">\n                            <span class=\"card-cat__top\">\n                                                                    <span class=\"card-cat__cat\">\n                                        <span>\n                                            Kreativ                                        <\/span>\n                                    <\/span>\n                                                                <span class=\"card-cat__link-top\">\n                                    <i class=\"icon__arrow-up-right\"><\/i>\n                                <\/span>\n                            <\/span>\n                            <span class=\"card-cat__content\">\n                                <span class=\"card-cat__subtitle\">\n                                    Projekt: Star Wars | AR-Treuekampagne                                <\/span>\n                                                                                                    <span class=\"card-cat__title\">\n                                        Kunde: Carre Four                                    <\/span>\n   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https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/coca-cola-1-300x169.jpg 300w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/coca-cola-1-1024x576.jpg 1024w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/coca-cola-1-768x432.jpg 768w, https:\/\/vrowl.io\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/coca-cola-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" loading=\"lazy\" \/>                        <\/div>\n                        <div class=\"card-cat__main\">\n                            <span class=\"card-cat__top\">\n                                                                    <span class=\"card-cat__cat\">\n                                        <span>\n                                            Kreativ                                        <\/span>\n                                    <\/span>\n                                                                <span class=\"card-cat__link-top\">\n                                    <i class=\"icon__arrow-up-right\"><\/i>\n                                <\/span>\n                            <\/span>\n                            <span class=\"card-cat__content\">\n                                <span class=\"card-cat__subtitle\">\n                                    Projekt: Coca Cola VR Experience                                <\/span>\n                                                                                                    <span class=\"card-cat__title\">\n                                        Kunde: Coca Cola                                    <\/span>\n                                                                <span class=\"card-cat__link-bottom\">\n                                    <span>Mehr lesen<\/span>\n                                    <i class=\"icon__arrow-up-right\"><\/i>\n                                <\/span>\n                            <\/span>\n                        <\/div>\n          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1920px) 100vw, 1920px\" loading=\"lazy\" \/>                        <\/div>\n                        <div class=\"card-cat__main\">\n                            <span class=\"card-cat__top\">\n                                                                    <span class=\"card-cat__cat\">\n                                        <span>\n                                            VR-Schulung                                        <\/span>\n                                    <\/span>\n                                                                <span class=\"card-cat__link-top\">\n                                    <i class=\"icon__arrow-up-right\"><\/i>\n                                <\/span>\n                            <\/span>\n                            <span class=\"card-cat__content\">\n                                <span class=\"card-cat__subtitle\">\n                                    Projekt: Hortus &#038; Floriade | WebAR 3D Modell                                <\/span>\n                                                                                                    <span class=\"card-cat__title\">\n                                        Kunde: Hortus &amp; Floriade                                    <\/span>\n                                                                <span class=\"card-cat__link-bottom\">\n                                    <span>Mehr lesen<\/span>\n                                    <i class=\"icon__arrow-up-right\"><\/i>\n                                <\/span>\n                            <\/span>\n                        <\/div>\n                    <\/a>\n                    <\/div>\n                                <\/div>\n            <\/div>\n                            <a href=\"https:\/\/vrowl.io\/portfolio\/\" class=\"button btn-primary btn-view-all\">\n                <span>View Portfolio<\/span>\n                <i class=\"icon__arrow-right\"><\/i>\n            <\/a>\n              <\/div>\n    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class=\"wpcf7-form-control-wrap\" data-name=\"tel-346\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel input-tel\" id=\"phone\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel-346\" \/><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"full_phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text hidden\" id=\"full_phone\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"full_phone\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"input-container\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-810\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea input-text\" aria-invalid=\"false\" placeholder=\"Nachricht...\" name=\"textarea-810\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<p><button type=\"submit\" class=\"input-submit\"><br \/>\n<i class=\"icon__send\"><\/i><br \/>\n<span>Nachricht senden<\/span><br \/>\n<\/button>\n<\/p><div class=\"wpcf7-response-output\" 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