Client: Bijenkorf
Category: Event
Project date: February 2017
Campagne: Room On The Roof
Link: Youtube

The largest department store in The Netherlands has a room at its highest point. In this so-called ‘Room on the Roof’ art is created during the night. This inspired Jan Rothuizen, citizen of Amsterdam, to create the Drawing Room.

It is a surrealistic 3D drawing that takes you to this special area. In collaboration with the Fiction Factory we developed an in-store installation. All visitors can now take a look for themselves in this special room by using the Oculus Rift VR headset.

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