Mont Blanc focuses on making exclusive stationery, accessories and watches. For the reveal of the new Summit smartwatch 2, Mont Blanc wanted to make it big. Therefore they approached multiple influencers to introduce their new smartwatch together. They wished to use a 360° video for this.
The approached influencers received a box from Mont Blanc that contained the smartwatch, a personalized watch strap and a VR headset. The box referred to a 360° video that explained all the watch’s new features. The influencers created various different content about the smartwatch and uploaded it online at the same time as Mont Blanc revealed their new smartwatch.
The combination of the created content of the influencers together with Mont Blanc’s reveal created a big reach. The 360° video had informed the influencers well, which allowed them to make relevant content of the smartwatch. This led to a successful introduction of the new smartwatch.