Nederlandse Spoorwegen (Dutch Railways)

Client: DigitasLBI
Project date: November 2016
Campaign: NS Flirt 360

Digital developed a virtual reality training for employers, in collaboration with the NS. The goal was to achieve higher efficiency in the expensive training procedure and examine the possibilities of VR as a tool for training.

An interactive smartphone application was used in conjunction with our Cardboard Owl for a maximum exposure. Over 15.000 employers received this item by mail. A whopping 53% of these were used more than once.

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