"A unique way to introduce a new line of products"
Our team flew to Morocco to record a 360 experience with the Rituals models in an authentic Hammam. The video was inserted into an application for the Gear VR and shipped to hundreds of Rituals stores across the globe. In the stores, the visitors were able to wear the headset and look around in the Hammam whilst the personnel would spray a fragrance.
Subsequently a light signal indicated the start of a massage and the video would play in sync with the physical massage. A unique experience where all senses are titillated.
The experience was available in flagship stores around the world, from London to New York. Thousands of people experienced this presentation with a lot of positive feedback through social media and other channels. Various international beauty blogs published a piece about this first instore vr experience of a beauty brand.