Burger King | Burn That Ad

Brand: Burger King
Agency: David The Agency
Tech: Augmented Reality
Branche: Consumables

Burger King came up with an idea to make consumers forget about their competitors. They literally set their campaigns on fire using AR.

Burger King developed an AR experience that vanishes all of their competitors’ ads. Users can burn the ads of different restaurants by pointing their phone at the ad. The ad will burst into flames and a poster of Burger King will appear, which the user can use to get a free whopper at a Burger King restaurant.

With the experience consumers are motivated to burn the competitors away using their phone, as they will receive a free burger. It creates more attention for Burger King and less for their competitors.