#CleanSeas | AR is the solution to no pollution

Brand: CleanSeas
Agency: MeshMinds
Tech: AR
Branche: Environment

The United Nations Environment Programme collaborated with MeshMinds to create a virtual ocean with creatures made from plastic waste. This is part of the #CleanSeas campaign to engage governments, the general public and the private sector in the fight against marine plastic pollution.


Open the AR-filter and see yourself surrounded by fish made from plastic pollution. Smile at the camera and you will see the troubled waters clear up! You can now enjoy the crystal clear waters. Snap a photo or video and share with your network to encourage your friends and family to do the same.


The AR campaign encourages users to pledge to clean the seas and improve awareness about this rising problem. The use of augmented reality images creates a much stronger visual message, near impossible to replicate with static content. The level of interactivity helps people feel more connected with the problem.