Coachella | AR stage

Brand: Coachella
Agency: Goldenvoice
Tech: Augmented Reality
Branche: Event & Music

Coachella is arguably the biggest and most notable music festival in the world. The yearly festival takes place in Indio, California and added a complete AR experience for this year at the Sahara Tent stage.

The experience turns the Sahara tent into a cosmic spectacle. Using the Coachella camera feature in the Coachella app, visitors can access the space-themed experience by pointing at the tent’s video screens. Astronauts, planetary objects, and space stations come to life above the crowd using AR. The interactive experience responds and reacts to each performance, visitor and the physical space.

According to Goldenvoice’s spokesperson, the company behind Coachella, the AR-enabled stage is just a first step. They aim to regularly bring these kind of technologies to music festivals as it seemed visitors really enjoyed the immersive experience