Jack Daniel’s | Interactive label

Brand: Jack Daniel’s
Agency: Tactic
Tech: Augmented Reality
Branche: Consumables

Jack Daniel’s has announced a new AR experience that brings your Jack Daniel’s bottle to life. It includes three different scenes that take you behind-the-scenes of the award-winning distillery.

To unlock the AR experience users download the Jack Daniel’s app. By scanning the bottle users can access the different experiences. The first AR scene converts the bottle into a model of the actual distillery. The second takes you through the whiskey distillation process and the third tells the story of Jack Daniel himself.

Jack Daniel’s sees AR as a new medium for brand storytelling. According to them it is more likely to cut through traditional media clutter and improve brand recall.