KLM | Try before you fly

Brand: KLM
Agency: KLM & Facebook
Tech: Augmented Reality
Branche: Travel

Facebook has a new AR advertising functionality and KLM is the first airline to make use of it. They have created an AR ad that allows you to explore some of KLM’s destinations before you book your ticket.

So, want to try before you fly? To unlock the experience you click on KLM’s Facebook ad. It uses the Facebook camera to show the gate towards your destination in AR. If you click on the gate you will travel to the destination and see a 360° view of the place. Useful travel tips and interesting local information will also appear. KLM hopes to add real-time ticket prices within this AR environment as part of the next step. For now, you can travel to Taipei, Edmonton and Stavanger.

As Pieter Groeneveld, senior vice president digital of KLM, said “consumers are discovering AR more and more in their daily lives. It provides a new vehicle to enable KLM followers to discover less well-known, amazing destinations through social media”.