Liverpool FC | Stand Red

Brand: Liverpool FC
Agency: Standard Chartered
Tech: Augmented Reality
Branche: Sports

Standard Chartered, main sponsor of Liverpool FC, wished to unite the Liverpool football fans using an AR app that involves the well-known red jersey.

Get ready to live red. Breathe red. Stand red. The app invites fans to join the build up every Premier League match day through the ‘Stand Red’ campaign. By scanning a Liverpool FC shirt fans can bring it to life with animated content of the players, highlighting facts, stories and fan insights using AR.

The app enriches the experience of every Red fan as they can show their support 30 minutes before or during a match by clicking on the ‘This is Anfield’ sign. Over 10.000 fans have already downloaded the app since its release in December, giving it a 4.5-star rating.