Mercedes-Benz | Meet your sport heroes

Brand: Mercedes-Benz
Agency: Helios Interactive
Tech: VR
Branche: Retail

The chance to spend time with your sporting idols is a dream shared by millions of sports fans but only afforded to a few.  With this in mind, Mercedes-Benz decided to try and do something about this and made it possible to ride along with sports stars like Calvin Ridley, Matt Ryan and Josef Martinez!


Visit the Mercedes-Benz stadium in Atlanta to experience three different kinds of VR activities. You can go face-to-face with some of the most famous players from the Atlanta Falcons or Atlanta United.  Just stand in front of the camera in each of the three experiences, and thanks to VR, you are now joined by one of the virtual sports stars.


The first experience is a virtual ride-along where the sports star joins you as a co-driver.  In the second experience, you can join one of the stars doing a celebration dance. Finally, you can chat with your idol in a virtual locker room.


The videos are recorded and can be sent to your email so you can brag to all of your friends about the time you met your favourite athletes, and share them on social media.


This new way of meeting your heroes creates a fun way of interacting with a brand, increasing engagement and tons of user generated content which was spread using hashtags.