Miller Lite | St Patrick’s Day

Brand: Miller Lite
Agency: Trigger Global
Tech: Augmented Reality
Branche: Consumables

Miller Lite worked together with Trigger Global to create a temporary webAR experience to celebrate the Irish national holiday; St. Patrick’s Day.

Pop your beer, go to the Miller Lite website and scan the logo of the brand to watch a leprechaun emerge out of a hole in the ground. The little guy has a couple of tricks up its sleeve. It can play a flute, pull a can of beer out of its beard and even a snake. After which you can take a photo and share it via your social channels.

This cases makes great use of the accessible distribution offered by webAR, using just a browser and a camera. However, due to the temporary nature of the case not a lot of buzz was generated.