Pink Floyd – WebAR AR Experience

Brand: Sony
Tech: AR
Branche: Entertainment
Collaboration: Draw & Code

Pink Floyd is famous for experimenting with visuals during their live shows. They are eager to innovate and thus found collaboration with Sony and D&C. The experience visualizes The Later Years album box through a WebAR platform called 8th Wall. Exploring the world of Pink Floyd with augmented reality.

 

Visiting the AR experience through a mobile device allows you to choose between five pieces of the iconic album art. When selected and aiming at a place in your room, the animations appear and start to play out before your own eyes. Walk around them and watch the impressive visuals from all angles.

 

Fans loved the app and immediately started sharing photos and videos. This is yet another impressive visual experience from Pink Floyd, and it shows the endless possibilities augmented reality offers.