U.S. Army | In Our Boots

Brand: U.S. Army
Agency: Army Game Studio
Tech: Virtual Reality
Branche: Training

The U.S. Army released a new immersive VR experience to recruit brave young men and women that are considering a future in the U.S. army. The VR experience ‘’In Our Boots’’ allows young Americans to experience what it is like to be on an Army Mission.

Through the immersive VR experience prospective recruits can experience what it is like to be a U.S. Army sniper, drone operator, tank commander and bomb technician. The campaign’s first-person storytelling and 360° videos offer a unique and authentic look at the life of U.S. soldier. The campaign can be experienced online or via the app that is available for download on iOS and Google Play.

According to Maj. Ruth Castro, AMRG spokesperson, the experience will bridge the knowledge gap of young Americans and give them a glimpse into what to expect if they choose to serve in certain career fields. “We expect the interactive VR experiences will both inspire and inform brave young men and women when it comes to considering a future in the U.S. Army.”