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An Interactive Brand Experience for Your Socials?
Discover the impact of augmented reality through Facebook, Instagram, or Snapchat. Ask about the possibilities.
What is Social AR?
With Social AR (augmented reality), you experience interactive content such as face filters, 3D animations, and games directly via your social channels.
How Does Social AR Work?
Open the social AR activation from the app or an external website. Quickly view the content and enrich the physical world with digital experiences.
Benefits of Social AR
- Accessible: Directly via social platforms and easy to share.
- Lower Costs: No need for your own app.
- Quick Development Time: Flexibility in content creation.
When to Use Social AR?
Social AR is ideal for campaigns where you want to reach a large audience quickly and affordably with an interactive brand experience.
- Product launches or presentations
- Interactive storytelling
- Digital events and entertainment
- Enriching print and packaging
Think of Facebook, Snapchat, or Instagram AR filters. You can also use an AR filter for the web check out our Web AR page for more information.
Social AR Possibilities
Face Filters
Add 3D elements and animations that respond to your face and work on any mobile device.
3D Animations
Interactive 3D content and animations. Place these in the world and create unique interactions or games.
Enrichment of Physical Media
Use your image, logo, or outdoor advertisements to activate social AR or bring your packaging to life.
Games
Interactive games with brand elements. Set the high score and challenge your friends through social media.
Social AR
Our Social AR Campaigns
Dozens of social media AR campaigns for brands and agencies across Europe.
Opel – Masked Singer AR Filter
In this social AR campaign, the winner of the German version of “The Masked Singer” takes center stage. Fans are invited to create creative Instagram reels and participate in a contest.
KPN – Instagram & Facebook AR Filter
For a Christmas campaign by KPN, we developed a social AR filter linked to the popular TV campaign. Dress up with a Christmas hat and cat nose and send your friends a unique video complete with snow and Christmas effects.
Fitbit – Social AR Filter
View the new Fitbit directly via Instagram and Facebook. Place the packaging and see the product come to life in 3D. Check out the Fitbit from all angles, choose your color, and share your favorite configuration directly through social media.
Just Entertainment – Instagram AR Filter
To promote the board game, we created an augmented reality filter for Instagram where you have to defeat monsters as quickly as possible. You encounter 10 monsters directly from the board game. Watch the video.
Social AR
Social AR Costs
The costs of AR on social media include concepting, creation, and development. A social AR campaign can be created for a few thousand euros, a fraction of the cost of AR campaigns via a proprietary app.
Social AR Development Time
The turnaround time for a social media AR campaign is a few weeks. This includes concept development, multiple delivery moments, and launch. Typically, a social AR campaign lasts a few weeks to months.
Which Smartphones Support Social AR?
Social AR filters can be used on any device that supports social media accounts, such as Instagram, Facebook, or Snapchat.
Social AR
Frequently Asked Questions About Creating AR Filters
Social AR filters work by opening the AR activation from an app or external website. You can quickly view the content and enrich the real world with digital experiences. It allows you to add 3D elements and animations that respond to your face, place interactive 3D content in the world, and activate social AR using your image, logo, or outdoor advertising.
AR filters increase engagement by providing unique and interactive experiences that grab your audience’s attention. By using AR filters that react to the user’s face or environment, you encourage followers to create and share their own content, boosting visibility and reach on platforms like Instagram and Snapchat.
AR filters can be used to present new products in an engaging and interactive way. You can develop AR filters that display a 3D model of your product, allowing users to view it from different angles and interact with it in their own environment. This helps spark interest and curiosity, encouraging users to learn more about your new products.
AR filters can help tell engaging stories where the audience is actively involved. By creating AR filters that respond to the user’s movements and facial expressions, you make them feel like part of the story with enhanced interaction. This strengthens the emotional connection to your brand and encourages users to share their own story experiences on social media.
AR filters can elevate digital events and entertainment by adding an extra layer of interactivity and engagement. By developing AR filters that respond to music, artist movements, or audience reactions, you can create an immersive experience that attendees will remember for a long time. This boosts audience engagement and encourages them to share their experiences across multiple channels such as Facebook, Instagram Stories, YouTube, Snapchat, and Twitter.
AR filters can add an extra layer of interactivity and engagement to print and packaging materials. By activating an AR filter with your logo, image, or packaging, you can unlock exclusive digital content such as 3D animations, games, or special offers. This enhances the value of your print and packaging materials and encourages the audience to discover more about your products and services.
Ready to start
Inspiration
Explore the creative potential of VR. Through brainstorming, research, and experimentation, we uncover what’s possible for your specific use case.
Concept
Translate the inspiration into a concept that outlines the entire experience from start to finish.
Project
Develop and refine the VR solution based on the approved concept, ensuring all technical and creative elements align.
Development
Build and test the VR solution, integrating all necessary features and functionalities for an optimal user experience.
Activation
Deploy the finalized VR solution, including implementation, training, and ongoing support to ensure successful adoption.
Testimonials
What our Customers
say about us
What our Customers
say about us
“VR Owl has always adhered to its agreements during our collaboration, provided clear overviews of costs and expectations, and professionally organized remote progress presentations.”
Giny Verschoor
G.D.I – Police Academy
“VR Owl paid close attention to our own input but also clearly pointed out aspects that were challenging or simply impractical. Working with VR Owl is highly recommended.”
Petra Jeurissen
Datalab – Rijkswaterstaat
“We have now worked with VR Owl on several projects. The team has the necessary expertise, likes to think creatively in the interest of the end user and is tremendously pleasant to work with. The latest VR Training “Blauw ter Plaatse” was received with enormous enthusiasm by our operational colleagues.”
Tim Theeboom
Project Leader Extended Reality – Police
“With the help of VR Owl, the first VR lesson for mechanics at HTM is now a reality. During our collaboration, VR Owl has always made an effort to translate the complexity from the workshop as well as possible, and the end result is a digital world that has become even more beautiful than expected.”
Sylvia Kormelink
Experiment designer – HTM
Do you have any questions or would you like a free demo? Contact us.
Timo Boswijk
Sales Manager
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