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What is WebAR?
WebAR allows you to experience interactive content such as face filters, 3D animations, and games directly through your browser. No app required, and works on any smartphone.
How Does WebAR Work?
Scan a QR code or click on a link to open your camera via the browser. Stream content instantly and enhance the physical world with digital experiences.
Benefits of WebAR
- Low barrier to entry: No app needed, easy to share.
- Lower costs: No need for a dedicated app.
- Short development time: Flexibility in content and timing.
When to Use WebAR
WebAR is perfect for campaigns where you want to quickly and cost-effectively reach a large audience with an interactive brand experience.
- Product launches or presentations
- Interactive storytelling
- Digital events and entertainment
- Enhancing physical media like print
- Enhancing packaging
More inspiration can be found in the top 10 AR campaigns.
WebAR Possibilities
Face Filters
Add 3D elements and animations that respond to your face, and work on any mobile device.
3D Animations
Realistic 3D content and animations. Place these in the world and create unique interactions or games.
Enhance Physical Media
Use your image, logo, or outdoor advertising to activate WebAR or bring your packaging to life.
Games
Interactive games with brand elements. Set the highest score and challenge your friends via social media.
Our WebAR Campaigns
We’ve run dozens of WebAR campaigns for brands and agencies across Europe.
Vega Favorites
Gaston, the face of the Postcodeloterij, presents 12 dishes in lifelike 3D. Scan the flyer, and he takes you through his favorite Vega dishes. This campaign was experienced over 200,000 times in just one month.
Watch the video
Indeed
Cheer as loud as you can and take a photo with Charly, the LEGO mascot of Eintracht Frankfurt. Share your creation on social media and win a unique collector’s item. The hashtag #CharlyMomente was shared thousands of times by fans and football players alike
Watch the video
Ranja
Scan the packaging and play the commercial in your living room with an interactive game. Set a high score and challenge your friends via social media. The game was played hundreds of times within just two months.
Watch the video
Herman Brood
In collaboration with the Royal Dutch Mint, we created a WebAR experience. We edited 7 pen drawings that anyone can display in their living room via WebAR.
Watch the video
WebAR Costs
The costs for WebAR include concepting, creation, development, and monthly licenses. A WebAR campaign can be done for just a few thousand euros, a fraction of the cost of traditional AR campaigns.
WebAR Development Time
The turnaround time for a WebAR campaign is a few weeks. This includes concept creation, multiple delivery moments, and the launch. Typically, a WebAR campaign lasts from a few weeks to a few months.
Which Smartphones Support WebAR?
WebAR works on almost all recent smartphones and browsers, reaching over 95% of your target audience. The only requirement is an internet connection and a smartphone no older than five years.
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